Thirty (30) undergraduate scholarship recipients will receive a trip to New York City, New York where they will participate in career building activities including a welcome dinner with a keynote speaker, three daylong career and professional development workshops and a scholarship & donor recognition reception. Eligibility Criteria: (1) Must be a U.S. citizen, permanent resident or DACA recipient; (2) Must have a minimum of 3.0 GPA; (3) MUST major in a field of study that has an emphasis on advertising, marketing or public relations; (4) Must have at least one year to complete his/her degree from the time the scholarships are awardedFor applicants who do not meet the GPA requirement: If you do not think your GPA accurately reflects your scholastic capability and achievement, draft an essay no longer than one-page explaining the discrepancy.